NBC, NHL partner to integrate social media with Winter Classic broadcast

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Home Page > Marketing > Social Marketing > NBC, NHL partner to integrate social media with Winter Classic broadcast

NBC, NHL partner to integrate social media with Winter Classic broadcast

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Posted: Jan 05, 2011 |Comments: 0
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The National Hockey League struck marketing gold when it held its first Winter Classic in 2008. The annual outdoor game played on New Year's Day has become the must-watch event of the season, earning praise from both die-hard and casual hockey fans alike.

This year, the NHL and NBC, the television broadcaster for the game, are taking an extra step to promote the game. The two recently announced a partnership to integrate the game's broadcast with a social media campaign, in a move that could benefit both organizations.

"We're running the social and broadcast integration to test the effectiveness and examine the data," Michael DiLorenzo, senior director of social media marketing and strategy at the NHL. "It should grow our Facebook Fan base, because people must 'like' the page to play. It also will build a window into the event for those who may not be in front of the television."

The idea is to get even more fans tuned in and engaged with the game, according to the social media consulting firm that is running the campaign.

Several "watch and win" contests will be featured prominently on both NBC and the NHL's Facebook and Twitter pages. Contestants that are fans of either on Facebook or Twitter followers will have a chance to win either a Honda CR-Z automobile, or trips for four to both Universal Orlando Studios and the upcoming 2011 NHL All-Star Game.

Both the NHL and NBC aren't new to such social media campaigns, but this is the first time they have collaborated on one.

Beginning December 23, NBC will begin taking photo submissions from fans of its Facebook page. Several of the photos will be selected to air during the game. The network will also promote the social media campaign throughout the day leading up to the game, such as during the Rose Bowl college football game.

The NHL has planned its first promotional Tweet for December 31. During the game, the NHL may ask fans to retweet messages and the first to reply will win a prize.

This year will be the fourth installment of the Winter Classic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Field, normally the home of the National Football League's Pittsburgh Steelers. Other Winter Classic locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.

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Steve Deiters is an experienced creative <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com/news">marketing</a> professional and founding partner of the <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com">Creative Department</a>

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Source:  http://www.articlesbase.com/social-marketing-articles/nbc-nhl-partner-to-integrate-social-media-with-winter-classic-broadcast-3978798.html

Article Tags:
nhl, nbc, winter classic, facebook, twitter, promotions, sports marketing, social media, nhl partnership

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Renee Johnsonl

Marketing>
Social Marketingl
Feb 02, 2011

Hello, Who is There? Cost or Profit?

Where to begin in the brave new world that is social media.

By:
Renee Johnsonl

Marketing>
Social Marketingl
Feb 02, 2011

Definition, Please

Defining who and what makes an influencer in today's marketing world.

By:
Renee Johnsonl

Marketing>
Social Marketingl
Feb 02, 2011

Know Thy Competition

Discussion of the information behind the information. How knowing the competition can make all the difference in the world as you budget for digital marketing.

By:
Renee Johnsonl

Marketing>
Social Marketingl
Feb 02, 2011

All About The Twitter Limit of 2000 People - Do Not Buy The Wrong Tool To Get Around This Limitation

Much has been said and discussed about twitters limit of 2,000 people. Some people have said that you cannot follow more than 2,000 people. You know that is not true because there are people with millions of followers. You do need to do a little math to understand it, but it is really simple math. That is the main reason why you want to unfollow people that do not follow you. Of the three top twitter marketing tools, only two offer that tool. Do not make a mistake and buy the wrong one

By:
Richie AutoTweetl

Marketing>
Social Marketingl
Feb 02, 2011

Send Any RSS Feed As Tweets To Your Twitter Profile

All blogs have an RSS feed output that you can use with your twitter profiles. You can set this up to automatically tweet to your twitter account. With Tweet Adder, you have a lot of control over these RSS feeds and tweets. You can also add the title, description, both the title & description, a prefix and a suffix to each post. Be sure you do not over use this tool, otherwise you will look like a twitter spam bot.

By:
Richie AutoTweetl

Marketing>
Social Marketingl
Feb 02, 2011

Traditional media outlets launch digital news iPad app readers

The Gray Lady and one of the news industry's most recognizable figures are looking to add a little color with the recent dual launches of iPad news reader apps that blend a traditional newspaper with social media.

By:
sean deitersl

Technology>
Electronicsl
Feb 02, 2011

More consumers will opt for feature phone with next purchase, survey shows

Despite the proliferation of the smartphone and all the attention paid to mobile operating systems that make the devices faster and more power, a majority of consumers will opt for a feature phone when making their next mobile phone purchase, according to a survey recently conducted by Compete.com.

By:
sean deitersl

Technology>
Cell Phonesl
Feb 02, 2011

Gartner adds to recent hype surrounding mobile applications

A recent study published by market research firm Gartner provides more evidence of the exploding popularity of mobile applications for smartphones, tablets and other mobile devices.

By:
sean deitersl

Technology>
Cell Phonesl
Feb 02, 2011

Television leader Vizio set to launch Android tablet, smartphone

Vizio, the leading television manufacturer in the United States, recently announced plans to offer an Android-based tablet and smartphone. The company will officially launch the new products at the upcoming Consumer Electronics Show in Las Vegas.

By:
sean deitersl

Technology>
Gadgets and Gizmosl
Jan 13, 2011

C-SPAN plans to enhance social media coverage of Congress

New faces and a revamped agenda won't be the only differences for the 112th U.S. Congress. The first session for the Republican-led legislation also debuted the Cable-Satellite Public Affairs Network, which airs governmental proceedings, effort to focus more on social media initiatives.

By:
sean deitersl

Marketing>
Social Marketingl
Jan 13, 2011

Survey: Americans leading shift to mobile-only phone use

The results of a new survey recently published by federal Centers for Disease Control and Prevention show how Americans between the ages of 25 and 29 are leading the way in wireless reliance. According to the report, 51 percent of these Americans live in a home that does not have a traditional landline telephone. This age group is the first generation with such a high percentage tilted toward cell phones. The figure is also an increase of 2 percentage points over results from the previous six-m

By:
sean deitersl

Technology>
Cell Phonesl
Jan 05, 2011

Report: Generation Y media consumption driven by digital

Media consumption among Generation Y continues to trend toward digital as these consumers rely on the social media, blogs and the broader internet for everything from news to product reviews. A recently published study from L2, a consumer think tank for digital innovation, revealed how rapidly Generation Y is moving away from traditional media consumption.

By:
sean deitersl

Marketing>
Social Marketingl
Jan 05, 2011

Samsung releases Nexus S, the next generation of Google Phone

Samsung and Google recently released the next generation of the Google Phone, the Nexus S. Several new features and sales strategies have the companies hoping the device fares better than its predecessor, the Nexus One.

By:
sean deitersl
Technologyl
Dec 29, 2010

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Steve Deiters is an experienced creative <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com/news">marketing</a> professional and founding partner of the <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com">Creative Department</a>

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