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Home Page > Marketing > Social Marketing > NBC, NHL partner to integrate social media with Winter Classic broadcast
NBC, NHL partner to integrate social media with Winter Classic broadcast
Posted: Jan 05, 2011 |Comments: 0
|
The National Hockey League struck marketing gold when it held its first Winter Classic in 2008. The annual outdoor game played on New Year's Day has become the must-watch event of the season, earning praise from both die-hard and casual hockey fans alike.
This year, the NHL and NBC, the television broadcaster for the game, are taking an extra step to promote the game. The two recently announced a partnership to integrate the game's broadcast with a social media campaign, in a move that could benefit both organizations.
"We're running the social and broadcast integration to test the effectiveness and examine the data," Michael DiLorenzo, senior director of social media marketing and strategy at the NHL. "It should grow our Facebook Fan base, because people must 'like' the page to play. It also will build a window into the event for those who may not be in front of the television."
The idea is to get even more fans tuned in and engaged with the game, according to the social media consulting firm that is running the campaign.
Several "watch and win" contests will be featured prominently on both NBC and the NHL's Facebook and Twitter pages. Contestants that are fans of either on Facebook or Twitter followers will have a chance to win either a Honda CR-Z automobile, or trips for four to both Universal Orlando Studios and the upcoming 2011 NHL All-Star Game.
Both the NHL and NBC aren't new to such social media campaigns, but this is the first time they have collaborated on one.
Beginning December 23, NBC will begin taking photo submissions from fans of its Facebook page. Several of the photos will be selected to air during the game. The network will also promote the social media campaign throughout the day leading up to the game, such as during the Rose Bowl college football game.
The NHL has planned its first promotional Tweet for December 31. During the game, the NHL may ask fans to retweet messages and the first to reply will win a prize.
This year will be the fourth installment of the Winter Classic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Field, normally the home of the National Football League's Pittsburgh Steelers. Other Winter Classic locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.
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Renee Johnsonl
Marketing>
Social Marketingl
Feb 02, 2011
All About The Twitter Limit of 2000 People - Do Not Buy The Wrong Tool To Get Around This Limitation
Much has been said and discussed about twitters limit of 2,000 people. Some people have said that you cannot follow more than 2,000 people. You know that is not true because there are people with millions of followers. You do need to do a little math to understand it, but it is really simple math. That is the main reason why you want to unfollow people that do not follow you. Of the three top twitter marketing tools, only two offer that tool. Do not make a mistake and buy the wrong one
By:
Richie AutoTweetl
Marketing>
Social Marketingl
Feb 02, 2011
Send Any RSS Feed As Tweets To Your Twitter Profile
All blogs have an RSS feed output that you can use with your twitter profiles. You can set this up to automatically tweet to your twitter account. With Tweet Adder, you have a lot of control over these RSS feeds and tweets. You can also add the title, description, both the title & description, a prefix and a suffix to each post. Be sure you do not over use this tool, otherwise you will look like a twitter spam bot.
By:
Richie AutoTweetl
Marketing>
Social Marketingl
Feb 02, 2011
Traditional media outlets launch digital news iPad app readers
The Gray Lady and one of the news industry's most recognizable figures are looking to add a little color with the recent dual launches of iPad news reader apps that blend a traditional newspaper with social media.
By:
sean deitersl
Technology>
Electronicsl
Feb 02, 2011
More consumers will opt for feature phone with next purchase, survey shows
Despite the proliferation of the smartphone and all the attention paid to mobile operating systems that make the devices faster and more power, a majority of consumers will opt for a feature phone when making their next mobile phone purchase, according to a survey recently conducted by Compete.com.
By:
sean deitersl
Technology>
Cell Phonesl
Feb 02, 2011
Gartner adds to recent hype surrounding mobile applications
A recent study published by market research firm Gartner provides more evidence of the exploding popularity of mobile applications for smartphones, tablets and other mobile devices.
By:
sean deitersl
Technology>
Cell Phonesl
Feb 02, 2011
Television leader Vizio set to launch Android tablet, smartphone
Vizio, the leading television manufacturer in the United States, recently announced plans to offer an Android-based tablet and smartphone. The company will officially launch the new products at the upcoming Consumer Electronics Show in Las Vegas.
By:
sean deitersl
Technology>
Gadgets and Gizmosl
Jan 13, 2011
C-SPAN plans to enhance social media coverage of Congress
New faces and a revamped agenda won't be the only differences for the 112th U.S. Congress. The first session for the Republican-led legislation also debuted the Cable-Satellite Public Affairs Network, which airs governmental proceedings, effort to focus more on social media initiatives.
By:
sean deitersl
Marketing>
Social Marketingl
Jan 13, 2011
Survey: Americans leading shift to mobile-only phone use
The results of a new survey recently published by federal Centers for Disease Control and Prevention show how Americans between the ages of 25 and 29 are leading the way in wireless reliance. According to the report, 51 percent of these Americans live in a home that does not have a traditional landline telephone. This age group is the first generation with such a high percentage tilted toward cell phones. The figure is also an increase of 2 percentage points over results from the previous six-m
By:
sean deitersl
Technology>
Cell Phonesl
Jan 05, 2011
Report: Generation Y media consumption driven by digital
Media consumption among Generation Y continues to trend toward digital as these consumers rely on the social media, blogs and the broader internet for everything from news to product reviews. A recently published study from L2, a consumer think tank for digital innovation, revealed how rapidly Generation Y is moving away from traditional media consumption.
By:
sean deitersl
Marketing>
Social Marketingl
Jan 05, 2011
Samsung releases Nexus S, the next generation of Google Phone
Samsung and Google recently released the next generation of the Google Phone, the Nexus S. Several new features and sales strategies have the companies hoping the device fares better than its predecessor, the Nexus One.
By:
sean deitersl
Technologyl
Dec 29, 2010
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Steve Deiters is an experienced creative <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com/news">marketing</a> professional and founding partner of the <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.creativedepartment.com">Creative Department</a>